Wine Spencer

Project Overview

Wine Spencer is a digital product designed to simplify wine discovery and selection for everyday consumers. The project focuses on removing the intimidation around choosing wine by translating complex attributes like flavor profiles, pairings, and preferences into an approachable, guided experience.

Our Approach

The design approach emphasized clarity, education, and confidence-building. By breaking down wine knowledge into simple decision paths and visual cues, the experience helps users make informed choices without requiring prior expertise. The interface balances discovery with guidance, making wine selection feel intuitive rather than overwhelming.

Key Features

• Guided Wine Discovery & Recommendations

• Simplified Flavor & Preference Mapping

• Educational, Low-Pressure User Flows

• Clean, Visual-First Interface Design

• Reducing Decision Fatigue in Product Selection