Automotive ERP Platform

Project Overview

Emotive Software set out to build a unified ERP platform, the operating system for auto dealerships and asset-based lenders. The product brings together CRM, Sales, Lending, Service, and Inventory into a single, scalable web application, replacing fragmented legacy tools with a consistent and efficient user experience.

My role was to design a responsive, data-heavy interface that supports high-stakes workflows while reducing cognitive load for users who switch contexts constantly throughout the day.

Auto dealership operations are complex and time-sensitive. When I joined the project, workflows across departments felt disconnected, inconsistent, and mentally exhausting to use.

Key challenges included:

• Fragmentation: Sales, Finance, Service, and Admin screens behaved like separate products.

• High Data Density: Loan origination, inspections, and quality control required heavy data entry in cluttered layouts.

• Lack of Scalability: No shared design system for tables, forms, or statuses, making feature expansion slow and risky.

Design Goal:
Create a modular, ERP-ready system that lets users move between workflows, such as configuring cost codes or managing repair orders, without relearning the interface.

Our Approach

The design approach centered on reducing cognitive load in a complex ERP environment. By mapping user workflows across departments and introducing a shared design system, the experience was structured to feel familiar across contexts, allowing users to move between tasks without relearning the interface.

Key Features

• Unified ERP Navigation & Information Architecture

• Data-Dense, Scannable Interfaces

• Modular Design System for Scalability

• Loan Origination & Financial Workflows

• Service, Repair Order & Admin Configuration Flows