SGX NYC

Project Overview

SGX NYC Hair Perfect is a personalized haircare experience designed to bridge the gap between professional salon results and at-home routines. The project focuses on helping users discover the right products for their unique hair needs while building confidence through guided, results-driven care.

Our Approach

The design approach centered on personalization, clarity, and trust. Through user research, personas, and usability testing, the experience was shaped to reduce decision fatigue and make expert haircare feel simple and achievable. Interactive tools and structured guidance were integrated to support users at every step of their haircare journey.

Key Features

• Hair Perfect Personalization Quiz

• Tailored Product Recommendations

• 10-Day Track Your Progress Challenge

• Seamless Integration with Existing SGX NYC Products

• Mobile-First, Responsive Experience